Communications Manager-Durango

First review of applications 11-16-2020, open until filled 

$66,646-$83,308/year, depending upon previous experience in a manager position. 

Full Time, Exempt, Excellent Benefits 

Job Title: Communications Manager Reports to: Admin Services Director Department: Administrative Services  

Revision Date: July 2019 Fair Labor Standards Act (FLSA): Exempt 

General Purpose 

The Communications Manager is responsible for internal and external communications, branding, and  marketing strategies for the City of Durango. Primary responsibilities include leading the division and  overseeing the management of 2.75 FTEs and the technical systems and content components of the City’s  website, social media, Durango Government Television (DGOV) and other communication methods. The  Communications Manager also collaborates across departments to guide and facilitate the creation and  implementation of marketing strategies and core messages to ensure consistency with City branding. This  includes management, promotion and creation of print and digital materials; multimedia including web, social  media, digital signs and video production; and other public relations and marketing projects. This position also works extensively with community organizations and members of the media to provide timely, interesting, and  consistently accurate information. 

Essential Duties and Responsibilities: 

Ensure the development and production of high-quality messaging to achieve communication goals including: news releases, web content, social media posts, bulletin boards, newsletters, advertising, scripts  for DGOV programming, talking points, policies and procedures, presentations, training guides,  communication plans and templates, etc. 

Provide leadership, supervision, coaching, training and support to the PIO team, Maintains and enforces policies and procedures related to communications and media relations Create and maintain branding and marketing strategies for City programs and services, including the  creation of logos, print materials, digital media, and advertising 

Manage graphic standards and maintain a style guide for the organization 

Manage the City’s social media accounts and utilize them to disseminate relevant information about City  business 

Serve in the role of Public Information Officer or spokesperson when designated by the City Manager Act as webmaster for the City’s intranet and public-facing website 

Lead the development of the division’s budget and ensure the fiscal sustainability of DGOV Maintain and approve an annual work plan for the division 

Manage all aspects of the City’s Government Access television programming and other video services,  including program development, scheduling, equipment selection, production, procurement, operations,  contracts/agreements, and troubleshooting 

Manage the recording of City Council and various other meetings for broadcast on DGOV Track and report media analytics via division reports 

Maintain open lines of communication and a good working relationship with internal and external  customers, responding to requests in a timely manner 

Possess the ability to publicly support and explain controversial positions to the public Demonstrate a solid understanding of communication protocols and best practices

Develop and give presentations on topics related to communications 

Serve as a resource to other departments with a range of abilities and skills, aiding them in the  development of communication strategies to achieve their goals  

Develop training programs and guidance documents as reference tools 

Provide communication support in an emergency or crisis situation 

Achieve and maintain a certification in the Incident Command System (ICS) 

May serve as a member of a variety of City inter-departmental teams – both formal and informal  

Other Duties 

Attend and participate in professional group meetings, conferences or other professional development  opportunities 

Stay informed about industry standards, best practices and new developments related to government  access television, broadcast methods, public information, media relations, websites, social media, and  other avenues of information and engagement. 

Perform related duties and responsibilities as assigned 

Supervisory Responsibilities: This job supervises Broadcast Specialist and Public Information Specialists 

Job Qualifications 

Knowledge, Skill and Ability 

Ability to monitor several projects and accounts on a daily basis 

Ability to work well under pressure and manage time effectively 

Ability to develop new strategies and innovative ideas 

Ability to work independently or in a team 

Working knowledge of the purposes and functions of Durango Government Television and associated  broadcast methods of the channel 

Knowledge of video pre and post-production  

Experience with technologies and best practices for campaigns across multiple platforms Working knowledge of Windows based networks, Microsoft Office and Office 365 preferred Advanced knowledge of graphic design and marketing principles required 

Advanced knowledge of Adobe Creative Suite products and digital signage equipment required Excellent written and oral communication skills 

Knowledge of Premier Pro for video editing, web interface programs for complex broadcast equipment such  as video servers, switches, routers, transmitters, encoders, decoders etc. 

Shows good judgment and a solid understanding of what information is appropriate for release 40+ hours per week, includes evenings for Public meetings and weekends 

Education or Formal Training and Licenses: 

A bachelor’s degree in a related field is required. Work experience may be substituted for a degree as follows: At least five years of relevant work experience 

  • Associates Degree in a related field and three years of relevant work experience 


Demonstrated competency in audio/video, public information, written and oral communication, marketing and graphic design. One year of supervisory experience preferred. Experience working with local government is a  plus. 

Work Environment: 

Most of the work (70 percent) is done in a broadcast or office setting with 30 percent of time being spent on  location in a variety of settings – sometimes outdoor. 

Physical Activities: 

Note: The physical demands described here are representative of those that must be met by an employee to  successfully perform the essential functions of this job. 

  • Ability to effectively interact with other individuals, (co-workers, public, children, etc.); Use and normal maintenance of office machines, (copier, computer, printer, fax, etc.);
  • Ability to lift, push and move equipment and other materials weighing up to 50#; Ability to bend, stoop, stretch, reach, carry, grasp and turn objects; 
  • Ability to climb stairs; and stand, sit and walk for up to 60 minutes at a time; 
  • Frequent use of phone handset and repetitive use of hand & fingers to take messages, operate office  equipment, use computer keyboard & computer mouse and to perform other office tasks; Acceptable eyesight to read printed material & a computer monitor and to operate office equipment; Acceptable hearing to communicate with others in person or through telephonic means; Acceptable verbal and conversation skills to effectively communicate with others via the telephone and in  person and to greet and assist visitors. 

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as established  to meet the ongoing needs of the organization.

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